MEET ROSS!
Growing up, Ross Ludwig had big dreams of becoming a NASA test pilot. But seeing as he gets motion sickness from just sitting in a taxi for more than five minutes, he quickly changed dreams, opting instead to become an advertising creative director and copywriter.
Ross has created award-winning campaigns for clients in the US, Asia, and Europe at agencies such as Wieden & Kennedy, Crispin Porter +Bogusky, Mother, Goodby Silverstein and Partners, Saatchi and Saatchi London, 180 Amsterdam and 72&Sunny and to name but a few.
When not working, Ross can be found chasing after his daughter and identical twin boys.
rossludwig@yahoo.com
310-409-9747
EXPERIENCE
Freelance Creative Director >> August - Present 2023 Currently leading content creation for agencies and clients in North America, Europe and Asia.
Freelance Creative Director - San Francisco/LA >> April 2023 – July 2023 Creative development on various projects for tech startups and VCs that 'm legally not at liberty to discuss. In fact, I've probably revealed too much as it is. Forget I said anything.
Creative Director (Freelance) - Kastner and Partners >> Feb 2022 – March 2023 Led branded content development across multiple Red Bull channels (Red Bull Music Festival, Red Bull E-sports and Skateboarding Teams).
Group Creative Director (Freelance) - GTB >> August 2020 – November 2021 Spearheaded the creation of Ford’s first integrated NASCAR campaign in over a decade. Directed creative content for Ford EcoBoost and Expedition launches. Initiated the inaugural Ford Football Hall of Fans, a 360 experience in conjunction with the Football Hall of Fame.
Freelance Group Creative Director - United Collective >> November 2019 – June 202 Developed integrated campaigns for Chik-Fil-A's sponsorship of Major League Soccer as well as leading winning pitch for Kinecta Credit Union.
Creative Director (Freelance) – Testa and Partners >> May 2019 – February 2019 Helped establish Testa and Partners’ (Italy’s most awarded agency) first U.S. office. Created integrated campaigns for iconic Italian brands FIAT, Barilla Pasta and Lavazza Coffee.
Creative Director - David and Goliath >> December 2017 – April 2019 Developed integrated advertising campaigns for Kia USA and Kia Dealers Association, as well as Jack in The Box QSR Restaurants.
Creative Director (Freelance) – Crispin Porter + Bogusky >> July 2015 - February 2016 Oversaw creative work that led to winning the Infiniti Motors Global pitch. Continued to create integrated contect through various 2015 Infiniti model launches.
Executive Creative Director – Conill/Saatchi& Saatchi >> September 2011- June 2015 Oversaw all aspects of creative, digital content, and social media for clients such as Alaska Airlines, T-Mobile, Toyota, and Procter & Gamble (P&G). Responsible for staffing creative and production departments in Los Angeles and Miami offices. Led T-Mobile’s first ever World Cup sponsorship.
Freelance Creative Director/Copywriter >> August 2008- September 2011 Mother London; 180 Amsterdam; Goodby Silverstein and Partners, San Francisco; Fallon London; Wieden & Kennedy, New York and London; Razorfish, Portland; Publicis, London; TBWA Chiat/Day, Los Angeles; Crispin, Porter and Bogusky, Boulder; BBDO New York; Deutsch LA, DDB Chicago and Paris; 72 and Sunny, Los Angeles.
Advertising Film Director >> August 2007 – September 2011 Directed films for clients in the United States and Europe including a 2008 Super Bowl spot for Amp Energy Drink. Co-directed television ads through production companies The Playing Field, Santa Monica and RSA Films, Los Angeles.
Senior Copywriter/Group Head - Saatchi and Saatchi Singapore & London >>June 2004 - June 2007 Created work for clients such as Sony Consumer Electronics Europe, Hewlett-Packard Asia, Burger King, Toyota Motor Company and Asia-Pacific Breweries Ltd., Monster.com, Toyota Motor Company UK, Lexus UK, Club 18-30 and Carlsberg Breweries.
AWARDS
Silver >> Cannes Lions Film 2014
Finalist >> British Designers and Art Directors Club 2003
Silver >> Nomination British Designers and Art Directors Club 2002
Gold >> Cannes International Advertising Festival 2001
Finalist >> The One Show for Art and Copy 2001
Finalist >> British Designer and Art Directors Club 2001
Finalist >> British Designer and Art Directors Club 2001
Silver >> Campaign Press Awards 2001
Finalist >> Campaign Poster Awards 2001
Gold >> British Creative Circle Awards 2001
Silver >> British Creative Circle Awards 2001
Bronze >> Cannes International Advertising Festival 2001
Silver >> British Television Awards 2000
Bronze >> British Television Awards 2000
Bronze >> British Art Directors and Designers Club 2000
Gold >> Communication Arts Annual 1999
Finalist >> One Show for Art and Copy 1998
Silver >> Cannes Lions Film 1998
Bronze >> Cannes Lions Print 1998
Bronze >>Cannes Lions Outdoor 1998
EDUCATION
University of Florida
Bachelor of Science in Advertising (Honors Graduate)
Portfolio Center
Graduate Copywriting