PETA

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To shed light on the inhumane practices used in the fashion industry, we created Stolen For Fashion, a fully integrated effort in which fed-up animals whose skins had been taken decide they’re not going to take it lying down anymore.

Building on the momentum generated by the film, our characters flew to Europe where they disrupted runway shows, garnering publicity and social media chatter around the world.

Next, we got the public involved, helping our fashion victims track down their missing skins, while influencers kept up the pressure on designers.