SHINER BOCK TASTICLES

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Discussions of taste in beer advertising usually consist of shots of fields of barley gently swaying in the wind. We were able sidestep all that by creating Tasticles, highlighting Shiner’s superior taste in a fun and irreverent way.

We took things a step further by creating The Shiner Bock Institute for Tasticular Health, positioning Shiner as the only beer proven to keep tasticles healthy.

We also hosted faux Q&A’s and instructional videos on how to take proper care of one’s Tasticles.